Hello, it's

Reel

Screen recordings, auto-directed.

Hit record. Reel watches the action and moves the camera like an editor would, then hands you a demo that looks hand-cut. Native macOS, near-zero effort.

REEL  |  ORIGINAL   ·   DIRECTED BY THE APP   ·   SHOT ON YOUR SCREEN   ·   100% APPLE-NATIVE

Most tools just capture your screen. Reel directs it.

Watch it direct itself

One take
One raw recording, auto-zoomed, framed, and polished. No editing.

01

Auto-director

Reel watches your clicks and keystrokes, then springs the camera. It zooms in on the work, holds steady, and pulls back to wide. Hand-edited feel, zero editing.

02

Premium frames

Your recording becomes a rounded, shadowed card over a gradient or wallpaper. The look that instantly reads "polished demo."

03

Repurpose

Record once. Export the 16:9 demo, the 9:16 vertical, the square, and a looping GIF, every cut reframed around the action automatically.

Record once.
Ship everywhere.

One take, reframed automatically around the action: landscape, vertical, square, and a looping GIF.

16:9Landscape demo
9:16Vertical · shorts
1:1Square · feed
GIFLooping embed

Pricing · undercut, not undersold

Free

$0

Watermarked exports

  • /Auto-director
  • /Premium frames
  • /1080p export
Get Free

Pro

Popular

$8 /mo

For makers

  • /No watermark
  • /4K · 60fps
  • /Cursor + narrator bubble
  • /All backgrounds
Choose Pro

Studio

$15 /mo

Record once, ship everywhere

  • /Everything in Pro
  • /Repurpose engine
  • /AI voiceover · 15 languages
  • /Priority renders
Choose Studio

Stop editing. Start shipping.

Record your screen. Reel directs it, frames it, and reframes it for every channel. Native macOS.

Download for macOS See pricing