Last updated 24 June 2026

Terms of Service

These terms govern your use of Reel, a macOS application sold by Daniel Sogbey, a sole trader ("we", "us", "our"). By downloading, purchasing, or using Reel you agree to these terms.

1. The service

Reel records your screen and turns recordings into edited, "auto-directed" videos. A free tier is available with watermarked exports. Paid tiers (Pro and Studio) are recurring subscriptions that unlock additional features as described on our pricing page.

2. Licence

On subscribing you receive a personal, non-transferable licence key to activate Reel. The key is tied to your subscription and must not be shared, resold, or published. We may suspend keys that are abused or shared.

3. Payment, billing & Merchant of Record

Orders and payments are processed by Lemon Squeezy, our authorised reseller and Merchant of Record. Lemon Squeezy handles the transaction, billing, receipts, and the calculation and remittance of any applicable VAT or sales tax. Your contract of sale for the purchase is with Lemon Squeezy. Subscriptions renew automatically until cancelled; see our Refund & Cancellation Policy.

4. Acceptable use

You agree not to:

• reverse engineer, resell, or redistribute the app or your licence key;
• use Reel to create unlawful, infringing, or harmful content;
• circumvent usage limits or attempt to disrupt our services.

5. AI features & usage limits

Studio includes AI voiceover and translation, which are metered per billing period. These features rely on third-party AI providers; output is provided "as is" and you are responsible for reviewing it before use.

6. Privacy

Recording and editing happen on your Mac. We do not upload your recordings. See our Privacy Policy for what limited data we do process.

7. Warranty & liability

Reel is provided "as is" without warranties of any kind. To the maximum extent permitted by law, our total liability for any claim relating to the service is limited to the amount you paid us in the 12 months before the claim.

8. Changes & termination

We may update these terms or the service; material changes will be posted here. You may stop using Reel and cancel at any time. We may suspend access for breach of these terms.

9. Contact

Questions about these terms? Email hello@usereel.dev.